The One Yorkshire Case
Why One Yorkshire?
Economic Strength
Yorkshire has a population of 5.3 million – larger than that of Scotland – and accounts for over 10% of the output of the United Kingdom. With a manufacturing sector that still employs one in ten of the population, it exports more goods than any region outside London. Yorkshire’s 12 universities contribute £2.9bn each year to the region’s economy, which is worth over £120 billion in total and play a critical role in generating jobs and innovation.
Cultural Significance
Renowned for its food and drink, national parks, coastline, heritage and stunning portrayal on film and tv screens, the county has in recent years witnessed a rapid growth in tourism. As regards to sport, if Yorkshire had been treated as a country in the London 2012 Olympics it would have come twelfth in the overall medal table, whilst seven of the 2018 England football world cup squad came from the broad acres.
Shared Identity
The strength of the region’s identity is well known and according to the independent economic study, 75% of people in the region identify with Yorkshire – more than any other region in the country. This is also recognised by business, who overwhelmingly see brand Yorkshire as an important benefit – especially when trading internationally.